Situation:
CCITRIAD, a leading technology provider of vertical ERP solutions servicing the automotive aftermarket, hardware and home centers, wholesale trade, and lumber and building materials industries, rebranded to Activant demanding numerous marketing revisions: a revised web presence, email campaigns, Flash demos.
The Headspring Solution:
The professional vision and creative talent to fulfill the needs and fill in the gaps was provided by Headspring Systems. Custom application development was undertaken to manage email blasts and support lead generation microsites.
Results:
Activant enjoyed a superior marketing presence on the other side of its transition. Interactive campaigns were found to have improved management and ease-of-tracking with the addition of Headspring's custom application.