Situation:
Calvin's Jewelry, one of Austin's premiere jewelry retailers, wanted a web presence to sell merchandize online and advertise its physical store.
The Headspring Solution:
Headspring developed a search-engine optimized shopping cart populated with Calvin's entire product line. Tools for comprehensive searches against the catalog allowed for filtering on price range, designer, and other categorical parameters. A diamond-specific search feature gave users the ability to specify carat weight, shape, clarity, and color to narrow in on the perfect stone.
Results:
Calvin's expansion into the World Wide Web proved to be a success. The growth of the company's eCommerce arm continues today.