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Activant needed a way to
manage and track all interactive
marketing campaigns.
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Headspring
delivered a complete system
that allows the team to
easily and efficiently create,
send and then track interactive
marketing campaigns. The
system manages all the characteristics
of email as well as tracking
the success down to click-through
and abandonment.
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The Activant
team now sends and monitors
frequent email and online
campaigns. The team are
able to measure success
in real-time as well as
modify messaging based on
their success.
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> > Activant > Customer Snapshot
